"The last thing the world needs is another beauty brand," Lady Gaga famously says in her first commercial for her new beauty line, Haus Laboratories, which she brilliantly continues, "But it's too baaaad." And it pretty much sums it all up! Yes, there are so many beauty brands that you sometimes don't know where to go or what to buy, but hey, that's why we're here to help you. Because at the end of the day, more beauty brands mean more choice for you and hopefully more diversity and a wider product range. Of the many new brand launches in 2019, here are five that definitely made a welcome and unique offering to the beauty community.
The pattern was founded by actress Tracee Ellis Ross and was designed to “meet the unsatisfied beauty needs of the Curly, Coily & Tight Textured community. To celebrate, strengthen & embrace our real patterns. "Amen! The affordable range ($ 17 to $ 25) currently has a variety of shampoos, conditioners and serums, each designed to enhance your unique curl pattern with safe ingredients that will make your curls look "healthy & hydrated, juicy and happy. . "
They also have a wet brush, lid clamp, microfiber towel and some beautiful cotton handles, not to mention the Patterns website has a really accurate Curl Guide that helps you choose the right products for your cover pattern. Products aside, their Instagram page is a real curly community that gives, embraces and educates about everything curly – follow!
This uniquely named brand is about holistic practices that meet effective facial washes. This means that facial washes that balance and nourish your skin without removing it from natural oils. HoliFrog is launched with just four cleansers, but each of them (between $ 36 to $ 42) is beautifully formulated and we love that they list the pH of each face wash, all of which are balanced to work with your skin.
There is the Kissimmee Vitamin F Therapy Balmy Wash, a rich cleansing balm that makes a great first step for your evening double cleansing. Superior Omega Nutritive Gel Wash (pH 5.5) is now our go-to every night as it easily foams and removes all of our makeup without leaving our skin dry and dense, and it's thanks to its rich omega fatty acid content, probiotics and antioxidants that nourish and fill the skin.
The super soft and divine (natural) scented Tashamoo Water Lily Nourishing Milky Wash (pH 5) is an excellent alternative for dry skin, but an all-time fave for perfect morning cleansing for all skin types. In the morning, your skin is essentially clean, so all you have to do is rinse away the dust and sweat from overnight. It hydrates, soothes and reduces inflammation and contains identical amino acids to help the skin regenerate. We are obsessed. Finally, Shasta AHA Refining Acid Wash (pH 4) mixes glycolic, almond, lactic, tartaric and citric acids to sweep away dead skin, clear out clogged pores, reduce inflamed eruptions and smooth pores. It is good for those with acne prone skin but it is also quite intense, so we like to use this a few times a week in the evening when our skin needs a thorough detox.
Each wash helps the skin heal and repair and avoids drying, irritating and sensitizing ingredients and those that interfere with skin function. Wondering about the frog bit? As HoliFrog explains, a frog's skin is so thin, soft, and permeable that it absorbs everything, which means they can't survive in toxic environments. As a frog, when we wash faces, our pores are at their most open and permeable, which is why they think big skin starts with cleansed skin.
Perhaps one of the most inclusive brands to be launched this year is UOMA (pronounced uh-mah), which translates beautifully into the founder's native language Igbo, the native language of southeastern Nigeria. The brand celebrates African culture – and inclusion as a whole – in a major way, starting with 51 shades of foundation in six formulas developed to work for each skin tone. The right range of basic shadows addresses problems such as hypersensitivity and redness with Aglianico grape extract, while the richer shade area suffices with two common skin problems that UOMA states are problems for darker skin tones; dullness and oily / combined skin.
UOMA did not end at the foundation, they also launched with a full coverage concealer, Stay Woke, in 17 shades, three lip products, three eyeshadow palettes and a liquid eyeliner. (Read more about the range here.) As founder Sharon Chuter says: “The world is beautiful because we are all different and colorful in our unique way and that is why UOMA beauty exists. To celebrate uniqueness, unite people of all ethnicities, genders, sexual orientation, sizes and all ages in a colorful celebration and coexistence. “We couldn't have said it better ourselves.
K-beauty is not just a trend, it is an entirely different level of beauty that focuses on healing and moisturizing ingredients that protect the skin. Thankfully, the creators of cult-K beauty brand Glow Recipe, Christine Chang and Sarah Lee have created a fantastic selection of amazing K-beauty products with their Sweet Chef brand. The brand is formulated with emphasis on natural, vegetable ingredients packed with nutrients and skin-loving vitamins to enhance skin's vitality and health.
The range so far has a collection of three sheet masks ($ 3.50 each) and three serums, each in its core area with ginger + vitamin C for lighter and evening skin tones, beets + vitamin A for refining pores and smoothing the skin, and kale + Vitamin B for moisturizing and soothing dry skin. There is also an extremely moisturizing, probiotically infused Superfood + Vitamins Moisture Boost moisturizer and a ginger Kombucha + Vitamin D Chill Mist that we love to use during the day to refresh and soothe our skin.
Keep your eyes open, as early as next year, launch the two new products that we are currently testing and loving! All Sweet Chef products are cruelty-free, alcohol-free and made without parabens, synthetic dyes and fragrances. What is there not to love?
Okay, we know these are two brands, but they are both launched by huge A-listers and we couldn't choose between the two. Although both very different brands, we are equally impressed by the offer of both collections.
Haus Laboratories is all about letting your creativity flow and making you feel beautiful to you. As founder Lady Gaga says "Your glam, your expression, your artistry." The collection contains a really good liquid eyeliner, fairly liquid eyeshadows, lip liner, lipstick and lip gloss. And while it doesn't seem as "out there" as one would expect from Gaga, these high-quality products are not too expensive, and they definitely give you the creative freedom to be as subtle or as daring as you choose. The brand has also just launched a glittering brow gel and a 10-pan eyeshadow palette – we are both keen to play with! Read our full review here.
Victoria Beckham, where do we start? The pop icon turned the fashion icon, and now the owner of beauty brands. After her effort with Estee Lauder, Victoria Beckham has finally launched her own beauty collection – think adult beauty for the minimalist – and we are seriously impressed with the quality and craftsmanship of each product. From four intensely creamy lip liners and the most beautifully packaged lip color we've ever seen, to fantastically packaged cream eye shadows with crazy sparkle and mini palettes with a perfectly curated collection of shadows. This is definitely a brand to watch! Read our full review here.
What brands did you discover this year that are your new faves?