8 shocking ways Amazon has completely disrupted the skin care world

Have you seen what Amazon does in the skin care sector lately?

The sale of skin care and beauty products on Amazon has exploded.

According to CNBC's All-America Economic SurveyMore than 75 percent of American online consumers shop on Amazon most of the time.

But it can be difficult to tell where the products come from when you order them through Amazon, and what you get.

We have all heard of false labels, diluted formulas and counterfeit products.

Continue reading! I'll let you know how to tell if the products you buy on Amazon are fake or not.

Although you have just been tempted to start buying skin care on the site, many of my readers have unanswered questions.

I have sold my products on Amazon for a while now, and I want to share everything I have learned with you!

Let's take a closer look at how skin care and beauty landscapes have changed on Amazon in a few years, and what it looks like right now.

And if you read the entire article, I also cover the illegal (and very dangerous) mercury levels found in beauty products bought at Amazon.

As always, beauties, I want you to make informed decisions about your skin, and Amazon is an almost inevitable part of that image now.

While Amazon is undoubtedly comfortable, useful and useful, I want to learn how to use it safely!

Are your favorite products on Amazon the same as they are in the store? Can You Really Find Reputable Brands There? Will you get what you pay for? And how does this affect your skin care?

Let's find out.

1. The best internet marketer wins

Basically, Amazon cares about sales and how marketing takes place – not necessarily the quality of the product or ingredient.

Unfortunately, many of the popular beauty brands you buy on Amazon are from some guy on a computer who doesn't know anything about skin care – NOT from a licensed aesthetist, qualified formulator or even doctor.

Oz Naturals is an excellent example of a skin care brand that has succeeded on Amazon.

Founded in 2013, the best-selling brand is the leader in e-commerce.

According to a press release from September 2014, Oz Naturals was the best-selling skin care brand on Amazon, and most of their products were number one in their respective categories.

How did they do that?

Oz Natural's authorized dealers are limited.

In addition, theirs marketing From the beginning, it has been to aggressively focus on digital marketing, and it is paid.

The company is now expanding into the Asian market through Amazon.

Credit: Oz Naturals Amazon Storefront

Some companies seem to benefit from successful marketing strategies on Amazon, despite questionable ingredients.

A brand called First Botany Cosmeceuticals, whose products are sold on the Amazon by "Luxor Investments" has a mud mask with over 4000 reviews.

Meanwhile, a brief survey of their ingredients gives troubled results.

Some of the masks have no ingredient list that is somewhere on the list, while a mask, the "French Green Mud Mask, "Shows organic alcohol as the second ingredient.

Organic is great; alcohol on your skin is not.

Another frustrating trend that has arisen is that people use Alibaba.com (Amazon in China) to buy poor-quality beauty and skin care products from China and then send them directly to Amazon without testing them on their own skin.

They simply take the manufacturer's word for it and start selling the product – the customers are their test dummies.

If enough negative reviews and complaints are left, the seller will simply start over.

Manufacturers in China do not always make ingredients clear, and it can be very difficult to verify whether the ingredients they claim are actually in the products.

A quick Google search will reveal TONS of articles on how to make money by importing products from China and selling them on Amazon.

John Frigo, an Alibaba buyer and the Amazon seller, said the following about popular fidget spinners:

"There is no big difference in these products, and some of them can come from the same Chinese manufacturer" Frigo said. "What sets you apart is how you do marketing."

While Amazon makes third party packages delivered, seller labels that list vendor information, manufacturers can keep private labels on the boxes … if the seller tests the products.

2. You can be your own detective

A top selling item on Amazon in skincare, for example, is from the Aztec Secret brand.

It is a calcium bentonite clay mask that has received lots of media attention in recent years but was absolutely immense until it came to Amazon.

It has even been the object of some mystery.

The product has almost 13,000 reviews at the moment.

Say you're surfing Amazon for a new clay mask to try to get over the brand.

There are plenty of reviews, but you won't ever see it in the stores.

If you are unsure about buying, you can do research to find out if a brand is big ONLY on Amazon or not, and how long a brand has really existed.

This really depends on your wishes – some customers are quite comfortable buying skin care brands that are large on Amazon but are incredible elsewhere.

Step 1 Are there any aesthetics, doctors or anyone with skin care experience formulating the products ???

Step 2 – Check out the average customer review and Amazon Best Sellers Rank.

These numbers will tell you how a specific product ranks everywhere on Amazon.

Does the high or low number make sense?

Below is an example of what is shown on my Clear collagen peeling masking side, so you know what to look for!

Step 3 – Check the brand's website. Does it look like a legitimate brand or reflection? Are there customer reviews on the site?

Step 4 – Find out how long the brand has existed by checking the creation date.

If it is 5 years or less, I would be careful! (Although, alanamitchell.com is less than 5 years old, and it is a legitimate place).

I recommend that you enter the trademark address on this site: www.whois.net

Here's ours as an example!

Step 5 – Look at the product label and packaging. Does it look like high or low quality? Does copying mean?

Including some examples here – this essence, this night cream, and this hyaluronic serum would be something I would avoid.

Step 6 – Write the brand website www.alexa.com/siteinfo and check its rank in the US.

If it's over 50,000, beware of that too!

Step 7 – Check if their site lists all stores where the brand can be purchased.

Step 8 – Check the brand's background and history – does it seem genuine?

Step 9 – Find out the owner's name and name on LinkedIn. Are they separate from a venture capitalist group? Are they aesthetics or doctors?

Step 10 – Make some Googling about the brand and try to find them on social media.

Some brands may look legitimate and may have zero indication that they are abroad, so making accuracy is important!

Step 11 – If the shipping time is over 2 weeks, it probably comes directly from China or abroad, yikes!

3. Buyers Beware (by Faux and Fakes)

Are there errors on Amazon? And should you be careful?


Should it deter you from buying it when it comes to skin care?

As someone who uses the platform to sell my own skincare line, I would definitely say no.

Do not worry. I'm not saying you're taking a risk.

The good news is that you must be approved to also sell skin care and beauty products, as they are in a limited category.

However, a brand's challenge is to control what happens to their products when they reach distributors and retailers.

It is usually where the product is leaking hands and products can land in hiding hands.

For mega brands, it is a great job that can include spy-like private investigators and invisible inks that mark products to make them easier to track.

Even before Amazon was the power now, back in 2008, Estée Lauder created Companies a 24-person counterfeit unit to track and hold unauthorized sellers responsible.

As I said, it's a big job.

For you, however, it is not that difficult.

The way in which Amazon really enforces it is their return policy and the standards of the seller.

If you suspect your product is false, you can return it and contact Amazon.

They will give you a full refund and will force the seller to prove authenticity.

4. Fake Brands can trick the system

Big scam sales, where scam artists set up shop and collect payments without ever delivering any real product, can be a big problem.

E-commerce intelligence agency Marketplace Pulse set up a website for tracking fraudulent sellers on Amazon, where the last month discovered 490 NEW scam sellers.

Some of these sellers have over 6,000 negative reviews, which, according to the company, "Probably more than 10,000 customers did not get the products they were expecting."

And it was only from a seller.

An entire mini-industry has emerged to help companies handle the threats that bought reviews and fake vendors are profiting from legitimate companies selling on Amazon and to spot fake reviews, like the app Fake Spot.

Some companies have lost their rankings in their sales category, and rankings are translated into sales, due to unethical sellers buying reviews in exchange for products or money.

Meanwhile, the Amazon's own "Wine Reviews"The program has been controversial as well.

With this program, Amazon invites highly rated reviewers to join.

When they become official Vine Reviewers, Amazon offers free product in exchange for reviews on the site.

Some believe these reviews are biased because they are stimulated.

Whether it is true, the program certainly allows Amazon to increase the reviews of some products over others.

Unfortunately, the platform is currently not set to discourage unethical behavior, and it is not always a friend of the small, honest, committed companies who value their relationships with customers.

5. Amazon makes your voice heard … Well, kind of

The good news is that Amazon gives you, the consumer, a voice in the industry and a direct link to many of your favorite brands!

Imagine that decision makers behind these brands are not watching and listening to reviews and customer feedback on Amazon?

What if.

Many behind the scenes are planning and data collection is ongoing.

Decisions are made about everything, from which product to release, what words to include in the name and on the packaging, and what ingredients to include or avoid based on feedback from customers and rankings.

As an industry inspector, I have seen great growth over the past five years.

They may not have heard the market anyway, but they have definitely taken some of it.

Skincare companies that have not embraced Amazon have not grown so much, and the companies that are on Amazon have flourished.

Some of the most sold beauty brands on Amazon at the moment (this is constantly changing) are:

  • TruSkin Naturals
  • Viva Naturals
  • "Oreales CeraVe."
  • Lilyana Naturals
  • Burts bin
  • Johnson & Johnson's Neutrogena

Notice something about the names? Brands with "naturals"The title is hot.

As for the last point – 30% of online shoppers already started his research on Amazon (instead of Google) far back in 2012!

Right now, Amazon has somewhere around 197 million unique monthly visitors.

For me, the decision was a no-brainer.

I wanted to be available to my customers who already shopped there and started list my products on Amazon last year.

Unfortunately, the reasons I just listed are exactly the same reasons that dealers in counterfeit products are drawn to Amazon, but more about that later!

6. Amazon brings luxury to your door

Amazon's relationship with luxury beauty began back in 2013 when it launched its own Luxury Beauty Shop filled with brands like Nars, Oribe, Burberry and Jimmy Choo.

These brands, like everyone else, want to appear in product searches and take advantage of the advertising that an Amazon presence provides.

As mentioned earlier, sales on Amazon that fell under the "Luxury Skincare" category saw a 76% jump in just one year.

A number that it is forced to pay attention to the CEO everywhere.

So, in 2019 and beyond, expects an increase in the number of luxury skin care brands to become available there.

Skin care by Alana brands available at Amazon luxury include:

  • Epicuren
  • Osmosis
  • Juni Jacobs
  • PMD
  • Hydropeptide
  • Foreo
  • Blinc

My effort is that there are very few brands in the world that can afford to put down a platform with just over 300 million customers.

Another development on the luxury front is related to Amazon's purchase of whole foods.

What this means to you, the skincare enthusiast, is that all Whole Foods brand name brand products are now available on Amazon where prices are likely to be lower.

And a rumored partnership between Amazon and Violet Gray can bring even more luxury products on board.

Obviously, it is important if you shop for luxury on Amazon to do some due diligence and make sure you buy the real thing and not a fake one.

7. Amazon gives you marks you have never heard of

Have you ever wondered where in the world came some of the brands that sell like hot cakes on Amazon, and how do they work so well?

It's actually easy for private labels to sell on the site.

B2B manufacturers who create formulas and packaging that can be marketed by beauty brands without anyone knowing they didn't do it themselves.

It is so easy for anyone to make a skin care product, as shown here.

All you have to do is pay, and the rest is taken care of.

Amazon's algorithms also rule – they allow the site to recommend products based on your previous purchases or searches, or based on purchases Other have done what is similar to yours.

While some major brands stop hiring one or more employees who are exclusively dedicated to managing Amazon, some of these otherwise unknown brands devote their time and energy to going to the "work system" that Amazon has gone through.

As a result, they can ascend through the wires quickly and consistently and outseller the others.

Let's go back to Aztec Secret with its 13,000 reviews.

For comparison, Neutrogena's makeup remover, even in the top 10, has 1,300 reviews.

Neutrogena, with its incredible brand awareness and the advertising feature of the Johnson & Johnson behind it, clearly doesn't play the same game that Aztec Secret plays.

And Amazon has been known to collaborate, if not completely create, brands that continue to sell on their site.

Skincare brand Reflect is just one example of an Amazon collaboration that resulted in a new brand.

And last year, Amazon revealed it Indie Beauty category.

These brands will definitely see increased visibility thanks to Amazon's massive customer base.

Plus, in one way, brands take control before unauthorized sellers can hit first.

In so many ways, Amazon has created its own (not so) small world.

8. Comfort comes at a cost to others

It's a bit of a two-sided sword in skin care right now.

Amazon makes it easy for us as consumers to try new brands and find what we are looking for quickly, which is amazing!

But meanwhile it means the day spa and estheticians who get to know their customers and have an effort to put your skin care needs and interests first, take a big hit in terms of sales.

It is difficult for small businesses and brands to win online.

When searching for categories like "face cleaning", "lip balm" or "eye cream" on Amazon, "sponsored" posts will first appear.

Brands pay for sponsorship to be at the top, or Amazon owns the brand that appears at the top. This means profit for them.

Fact: The most popular products do NOT say "sponsored", they are shown below.

You have to roll to find the really popular sales venues.

Special selling products will have an orange sticker indicating a "bestseller".

There may be several bestsellers under a category such as "eye cream".

You will also see an "Amazon's Choice" sticker on a product.

"Amazon's choice" is new and experimental products.

For example, when looking for "face cleaning" and finding Amazon's choice, many people buy the special face cleanser.

But that doesn't mean it's the most popular or the best.

When you regularly visit an aesthetist, they become familiar with your skin needs and can recommend specific products that will target your problems.

If you want convenience and great value, next time you visit your aesthetist, ask them if they can match the Amazon price instead of going out the door and ordering on your phone!

The advantage of buying from your aesthetist:

  • You don't have to wait for shipping
  • You can be sure that you are buying a real product
  • You support a small business

How this plays out in the future is not yet to be seen, but I hope that the personal contact, shared values ​​and the society you get from companies based on these real relationships will prevail.

As an entrepreneur myself, I am all for supporting small businesses!

A new development: Dangerous levels of mercury found in some skin care products purchased on Amazon

Very recently, 51 environmental and public health groups called Amazon and eBay "stop marketing illegal mercury-loaded cosmetics."

The Mercury Policy Project had purchased and tested skin care products from both sides and found that some products had 30,000 times the legal limit for mercury.

Products manufactured here in the US should NOT contain unsafe mercury levels, as the FDA prohibited its use in most cosmetics at levels higher than 1 part per million in 1973.

However, it is almost impossible for US and global authorities to completely monitor the sale of mercury-containing skin care products.

Mercury is sometimes used as a preservative and an active ingredient in skin light and anti-aging products because it is cheap and can work quickly.

However, it is incredibly dangerous at high levels. Mercury can cause poisoning and toxicity to the organs.

I'm sure you're wondering how to avoid this scary ingredient when buying skin care products at Amazon!

Step 1 – Buying products you know are made in the US Do your research before buying an Amazon brand, or avoid it altogether.

Step 2 – Examine the ingredients in the product before you buy and read the label! If you have any questions, I recommend consulting your esthetician or dermatologist. A search engine can quickly be useful when you try to understand the ingredient you cannot pronounce. Sometimes the scientific concept of a basic ingredient may seem complicated. A perfect example of this is salt ("sodium chloride").

Step 3 – Watch out for ingredients with the following name: Hg, mercury iodide, mercury chloride, mercury. If you see any of these on the label, don't use it! They are just other words for mercury.

Step 4- Look for safer alternatives. For example, if you are looking for the light on your skin, here are some good and safe ingredients: licorice extract, azelaic acid, willow bark extract, Vitamin C, glycolic acid and coenzyme Q10, to name a few.


From baby food to mattresses to skin care, today's consumers are investigating everything before they buy.

It makes perfect sense: You have a world of information in your pockets, and you use it to make informed buying choices.

I see myself as an advocate of clarity in skin care and I am serious about the access to the information you need to make healthy and safe choices about what you put on your skin.

After reading this article, you are more familiar with what is actually going on behind the scenes.

When it comes down, skin care has gone where the shops are, and that is Amazon.

Amazon took a big change in the retail world, and some of the same technology that has made it possible is now available through e-commerce platforms.

common questions

Are Amazon Beauty Products Fake?

Not all! I strongly recommend that you do your research and use my recommendations in the article to avoid buying fake or counterfeit beauty products on Amazon.

What to buy on Amazon beauty?

Thousands of makeup, skin care and beauty products are available on Amazon beauty, from both famous and Indian brands! You can save yourself a trip to Target and buy your regular products from your sofa's comfort, or you can try something new.

What is Amazon Luxury Beauty?

The Amazon Luxury Beauty category offers advanced makeup, skin care and beauty brands that are usually available in high-end department stores.

Final thoughts

I learned a lot from this information first hand that I set up my store front on Amazon.

There is so much more to it than I first understood!

Having a presence on the giant retail platform becomes a necessity.

There's also rumors goes around as Amazon can buy Target, Sears or Kohl.

Amazon's nearly 4.5% (and growing) sales in the US beauty industry has changed the way skin care brands do business.

What it means to you, the consumer, is that you have a collective voice that drives trends and decision-making in every corner of this industry.

And the reality is that with over 300 million shoppers and millions of sellers, it is a bit of a flea market environment where money regulates.

While I'm all for convenience, ask your esthetician about their product prices next time you stop!

Share your thoughts or questions in the comments. I love to hear from you! Do you regularly take care of skin care on Amazon? What are the advantages and disadvantages you have experienced so far?

Last updated by Alana on .