BOYFRIEND x DANA HOURANI – AMDMode


Another minimal equality collection is yet to let go of the boyfriend's brand and this time in collaboration with Dana Hourani.

The inspiration behind this capsule collection was to take the brand's DNA into a deeper and wider transformation, through the vision of Dana Hourani, which is well-known for its wavy style.

"We've always bounced ideas for each other for fun, even before we got the idea of ​​making a capsule, it was just a matter of time before we made it alive." says Dana Hourani.

Amine and Dana have always referred to each other as male / female version of the other when it came to style and this capsule is a fusion of both their styles in combination.

According to founder Amine Jreissati – "The brand was founded to remind the importance of the basics and their mix and match. The same shirt can be worn by a man or woman and simply twisted with a belt or rubber band around the sleeves to match any taste and style."