CoverGirl Now Biggest Cruelty-Free Makeup Brand With Leaping Bunny Seal


For years, it seemed that small indie marks were the ones who led the fee to end animal testing – which was good, but many of us seemed to wonder when the largest, most recognizable and most influential companies would do more to help end unnecessary exercise. Recently, the Leaping Bunny seal has finally taken on more and more labels, and now CoverGirl has become the latest to earn the well-known symbol for cruelty cosmetic manufacturing.

"Cruelty Free International is proud to present CoverGirl with the Leaping Bunny certification – the internationally recognized gold standard for cruel denomination," read a press release. Cruelty Free International is the organization behind the familiar Leaping Bunny illustration that is seen on so many cruelty-free products. "No other certification program has the strictness that aims to completely eliminate animal attempts from a brand's supply chain – it certifies that no CoverGirl products or ingredients are tested on animals either by CoverGirl or its suppliers."

The issue continues to read, "At CoverGirl, we believe that small steps can have a major impact, especially in the beauty category. As an iconic beauty brand, we are responsible for driving the development we consider to be crucial to the overall health of the industry." CoverGirl, considered to be the largest color cosmetics brand of Nielsen Company, also released a short and sweet video to spread the word about its new status.

CoverGirl is not the only major beauty company that has helped to bring cruel-free products to drug stores recently. Unilever recently announced its support for a global ban on animal testing in the beauty industry, and one of its largest brands Dove, was certified as cruel by PETA.

It's all good news for those who have hoped for more accessible, cheaper grace-free beauty products – a goal CoverGirl says it's happy to help reach. "CoverGirl really believes that cruel cosmetics should be affordable and accessible to everyone – now it's," writes the brand. "The more people who can find and afford cruel makeup, the better."


More about cruel beauty:


Now look at eight ways to get a more eco-friendly beauty routine:

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