Today, the launch of a new fragrance and its faces, Gucci Mémoire d 'Odeur is highlighted. Alessandro Michele's simultaneous vision of a universal scent exceeds sex and time. For this new scent story, the creative director has imagined scent as an explorer of power, to get them back from the past and make them live in our present.
Gucci Mémoire d 'Odeur's campaign shot by Glen Luchford is a concept by Alessandro Michele who is inclusive, genderless and ageless, reflecting the spirit of perfume.
British singers, songwriters and actors Harry Styles lead the campaign, which includes an eclectic and universal mix of talents and models that took part in the Cruise 2020 fashion concert at Capitoline Museums, including Harris Reed (designer), Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist) and Leslie Winer (model and musician).
An exclusive Gucci Mémoire unique Odeur filter will be available on the Gucci App as well as dedicated GIFs inspired by the campaign on Instagram.
Gucci Mémoire d 'Odeur will be available as of August 2019. The advertising campaign starts the same month.