On November 2, Gucci announced the new star in the Guilty campaign. Oscar-winning actor and musician Jared Leto attended the event and joined Gucci's creative director Alessandro Michele. Enigmatic, eclectic and glamorous, Jared Leto showed the side of his character in the campaign's videos and pictures.
Hollywood Forever Cemetery has a special connection to the house and Alessandro Michele, after the creative director participated in a party there to commemorate Johnny Ramone, inspired the pieces from Gucci's Summer 2017 collection. The brand is also a stage in scenes from the video of the new Gucci Guilty campaign, which will be launched worldwide in January 2019.