For the upcoming Chinese New Year, which begins January 25, 2020, Gucci's creative director Alessandro Michele will celebrate the Year of the Muse with a specially designed collection of articles featuring Walt Disney's True Original, Mickey Mouse. The collection was launched on January 3, 2020 in stores and online.
While Mickey is clearly the hero of the Chinese special year collection, he is also present in Gucci's fall / winter collection for men and women, where he presents on pieces including T-shirts sweaters, dresses, tops, pants and on a bomber. jacket and windbreaker. He also makes guest appearances on some Gucci prints.
The key to the Chinese New Year collection is a new material: the Mini GG Supreme cloth with Mickey Mouse print, a beige and ebony fabric that has a vintage Mini GG pattern with Mickey Mouse playfully applied to it on a varying scale.
Every men's clothing to wear in the Chinese New Year collection will be sold with a special green label and swing ticket with Mickey Mouse and "Disney x Gucci" text.
A specially designed range of Chinese New Year accessories is also available exclusively at Gucci.com, in addition to the entire collection, which was launched on January 3.
From January, the Chinese New Year collection will be marketed over Gucci's digital channels and in selected Gucci stores worldwide. Store windows will mark the collection in selected cities, and there will also be a number of pop-up stores, also known as Gucci Pins, which display these special pieces. Interactive content focused on digitally enlivening the Mickey Mouse character will also be available on the Gucci App.