Hugo in Dubai – AMDMode


To convey the HUGO spirit of individuality and authenticity, natural materials such as sea and plywood back walls have been combined with acrylic panels and modern components to give the interior a clean look.

HUGO's iconic red color has been applied to various shop luminaires that enable strong brand recognition. The store also has areas where customers can linger and browse a library of international magazines, enjoy free drinks from the bar and take advantage of the free USB charging points.

The store has the latest autumn / winter 2018 collection, which gives sharp cut and clean patterns beyond the status quo. With tailor-made core and strong relaxed influence, HUGO asks the established concepts of men's clothes to create clothes for those who lead rather than to follow.