To convey the HUGO spirit of individuality and authenticity, natural materials such as sea and plywood back walls have been combined with acrylic panels and modern components to give the interior a clean look.
HUGO's iconic red color has been applied to various shop luminaires that enable strong brand recognition. The store also has areas where customers can linger and browse a library of international magazines, enjoy free drinks from the bar and take advantage of the free USB charging points.
The store has the latest autumn / winter 2018 collection, which gives sharp cut and clean patterns beyond the status quo. With tailor-made core and strong relaxed influence, HUGO asks the established concepts of men's clothes to create clothes for those who lead rather than to follow.