Justin Bieber has pastel pink hair in the video for his new single, "Yummy"

Back in November 2019, Justin Bieber was discovered with her normally dirty blonde hair dyed a totally unexpected shade of pastel pink. As Refinery29 reported at the time, fans fanned, not just because of the new color, but because of what they thought it might indicate – namely new music from the singer. And it turns out those guesses were just right: Bieber just debuted the music video for her new single, "Yummy," and it plays the pastel pink hair.

In the "Yummy" video, which debuted on Saturday, January 4, we see Bieber in what appears to be a hotel ballroom or dining room, enjoying a wide variety of dishes with a rotating role of guests sitting at his table. His short pastel pink hair fits perfectly with his outfit, which includes a bubbling hood-hood and pink plaid trousers. He even wears a pastel necklace and – lest my eyes fool me – a little pink lip gloss. (And if so, I'd like to know which because it seems to be standing even though I've eaten several food courses.)

Just like the original view of Bieber's pink hair, the "Yummy" video has inspired lots of tweets about the look, and almost everyone wholeheartedly approves of the color. "JUSTIN BIEBER WITH PINK HAIR. THAT'S IT. IT'S TWEET," a Twitter user wrote in all caps. Another tweeted, "Justin Bieber looks so cute with pink hair 🥺🥺🥺," yet another fan posted, "Hailey Bieber so happy. Justin looks sooo sexy in the pink hair."

Bieber has released the pink hair from his Instagram look since the video of the video, most recently seen in a platinum blonde style. But everyone knows that platinum makes the best fabric for other vibrant shades, so we may have more Bieber hair color experiments to look forward to.

Check out the "Yummy" video below:

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