Life at home under quarantine means that many routines change. For the Kaia Gerber model, this means taking a "pretty big break" from an intensive makeup and skincare program. But there is one thing she continues to wear daily: Marc Jacobs Daisy. "I have walked [the fragrance] since I was 12 or 13 "Gerber says Attract. "I put it on – even if I don't leave the house – because it keeps me soft and makes me feel like I haven't done it [strayed] too far away from my normal routine. "
The 18-year-old model is about improving her well-being when she stays home in Los Angeles. She FaceTimes with her Dogpound trainer every day to maintain her daily training routine and promotes a three week old puppy to keep her company. ("We don't really know [what kind of dog she is]. We may think partly husky or partly bulldog, but she is so small and I feed her out of a bottle, "she gossips." She also takes an online course through Yale called "The Science of Wellbeing" to help her navigate her emotions and keep her mood high.
"I've really taken the time to make sure I'm healthy on the inside," she says. "In our thoughts, we keep going and going, and you really don't have time to reflect on how your body is feeling and to check back in. I've been very lucky to use this time to check in with myself internally and it's has just been a really big part of my routine. "
Her new Marc Jacobs Daisy campaign hits a little differently considering the current climate. The celebration of the brand's most iconic scent creates a sense of nostalgia that goes far deeper than before.
"Replay it now and see the field and the outdoors makes you think about the things you take for granted," she says. "We hold our hands and run through a field – right now it seems so crazy and completely unanswered. It just made me feel grateful and really reminded me of that time."
The campaign is launched a few months ago and features the model with Adut Akech and Meghan Roche, enjoying a day under the sun in a field and happily holding bottles of the scent in their hands. In a time of quarantine and social distance, the campaign is intended to transport us to a happier and easier time – something that a good perfume can also do.