Kylie Cosmetics comes to Ulta for the holidays


UPDATE (7 November 2018): It's been over two months since Kylie Jenner tweeted: "I'm so excited to let you know that @KylieCosmetics will come to all @ultabeauty shops around the country this holiday! … More to come …" And finally , more has come. Jenner uploaded several videos on his personal Instagram Story on Wednesday, revealing details about when Kylie Cosmetics comes to Ulta and what products will be available.

"Okay, guys, I'm very excited to finally announce that Kylie Cosmetics will be in every Ulta stores the 17th month, says Jenner, sports a pair of Prada glasses. If you forgot what month it is, Jenner means November 17th. But not all products will be available on Wednesday.

"So I'll start with just my best readers first," explains Jenner. "And then I will expand and add a lot more things super fast – so palettes and all the good things."

Not surprisingly, Instagram Beauty Beacon TrendMood has already posted a snail on one of the Ulta screens, writing in the caption, "The #Display … Everyone posted 💄💄💄 It's official 🚨 NOVEMBER 17TH !!! @kyliecosmetics comes to @ ultabeauty all stores and online !!!!! Looks like we will see first their best selling #LipKits. "

Black Friday is not until two days after Kylie Cosmetics arrives at Ulta, but we would not be surprised to see lines around the block that Wednesday.


This story originally appeared on August 30, 2018:

Ladies and gentlemen, the moment you've all been waiting for is official here: Kylie Jner's iconic make-up, Kylie Cosmetics, comes to Ulta just in time for the holiday jump season.

Jenner went on Twitter on Thursday to announce the news, who has makeup lovers everywhere jumping up and down in tension. "I'm so excited to let you know that @KylieCosmetics will come to all @ultabeautystores around the country this holiday! … More to come …" she wrote in a tweet that collected nearly 20,000 likes during a hour. Ulta also confirmed the news on his own Instagram account and wrote: "It's true! We are pleased to confirm that @kyliecosmetics will be coming to all Ulta Beauty locations and online this high season." Get ready for details! "

Understandably, beauty fans turn out in the comments field in the original post. "I slipped on wooden floors when I ran to my mom to tell her that kylie cosmetics came to mud. I'm excited," shared a user. "Take my money now, thank you," wrote another. Yet another commentator played something hilarious real tea on the reality of the new collabase. "Kylie just made her last $ 100 million from this tweet," they wrote, referring to the latest Forbes Estimate that Kylie Jenner is only $ 100 million from being the youngest self-made billionaire ever.

Given that Kylie Cosmetics is estimated to be worth SEK 800 million after less than two years, it is no wonder Ulta has chosen to collaborate with Kylie Jenner to make the brand's products more accessible than ever before. This is the first time Kylie Cosmetics will be available anywhere in IRL (apart from its own rare pop-up stores). Her sought-after lipstick, eyeshadow palettes, blushes, highlighters, etc. are currently only available on kyliecosmetics.com, and as everyone remembers product sales and crash of Kylie Cosmetics early days (#tbt to sit at your computer with your fingers every time a new lip package fell), it is clear that this news is one really big thing.