In connection with Pitti Immagine Uomo 96 MSGM, the brand was founded in 2009 by Massimo Giorgetti returning to Florence as one Pitti Special Anniversary to celebrate their first ten years. Thursday, June 13, 2019, in an yet-to-reveal place, a fashion show will be presented to present MSGM spring-summer 2020 Collection.
"Six years ago, Massimo Giorgetti, among the neon lights, skaters and music of Nirvana and Cardigans, one of Pitti Italy's first protagonists. The program was created to promote the new wave of Italian fashion designers who had already achieved international recognition" says Lapo Cianchi, Pitti Immagine Director of Communications and Events. "We really enjoyed the happy story that captures the atmosphere of Romagna sites that have become a global reference. Now, the MSGM celebrates its 10th anniversary and once again we are delighted to open the doors of Pitti Uomo to a brand that has in the meantime established a precise stylistic identity – a mix between the Italian sartorial tradition and the rhythms of the new millennium – and has become a firm entrepreneurial unit with plans for further expansion. Welcome back Massimo! "
"I am very happy to return to Pitti Uomo with the MSGM Men & # 39; s Collection which we officially presented in 2013 with an event held in Florence," says Massimo Giorgetti, designer and founder of MSGM. "It was the first time an international audience was introduced to MSGM and today it is very important for me to once again be a guest of this event and this city with the first of our activities to celebrate the 10 year brand."