Ouai Launches Smells: Exclusive


If you have tried something from Hairstyles Jen Atkins hair care label, Ouai, you know that everything (yes, even pet shampoo) smells really damn good. Well, people know you know why November 13, Ouai does not launch one, not two, but four eau de perfumes to adhere to the existing range of hair products.

As attract Exclusively reporting the brand for the first time the fragrance collection consists of four unique fragrances, each named after Atkins favorite streets located in some of her favorite cities around the world. Mercer St., with notes of Italian lemon, turquoise rose, jasmine sambac, iris, lily and white musk, evokes New York's cool sensitivity, while North Bondi, containing bergamot, rose May and violet, captures the surfer in their elements. Rue St. Honoré is the olfactory counterpart to Paris in the spring thanks to notes of violet, gardenia and ylang ylang, and Melrose Place distils the spirit of Los Angeles in a skim mixture of bergamot, lychee and cedarwood.

"We received an incredible amount of DM from our society [asking us] to make smells that they could actually wear, says Atkin attract, mentioned the fact that their limited edition rollerball set from last year sold out in a few days. (For those who had the thrill of raising a trio, you will soon be able to shop in full-sized versions of each eau.) "I worked really hard to create the perfect scents, inspired by the fine smells of the team [Swiss fragrance house] Givaudan. I found my favorites and mixed them all together – I wanted the line to smell specially cured. "

In an industry characterized by signature fragrances and scented fragrant families (considering Empire of Chanel No. 5 and its many offshoots, for example) it's obvious that Atkin wanted to shake things by introducing four unique EDP devices at once. In our interview, Atkin says that she decided for several eaux after "realizing how many girls were interested in our smells through DM" and naming them after her amazing destinations was her way of "sweetening our girls around the world" . After all, it's only better than an Ouai girl? Four of them.

At $ 56 for 1.7 fluid ounces, Ouais smells are something that exclusive smells rarely are: affordable. "Ouai is and has always been about achievable luxury," says Atkin. "The price was really important to us." And in typical Ouai fashion, the bottles are elegant as hell. They were designed in partnership with the New York City-based brand and marketing company Case Agency, which also includes summer Fridays as a customer. (Remember the aluminum tubes? Yes, we thought so.) "We were inspired by Chanel in the 1920s: simplified, luxurious and elegant," reveals Atkin. "The bottle took us a while to perfect because we wanted to make sure it was perfect."

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In its best, purest form, perfume is opulent and subjective. You can be one to have glitter eyeliner one day and a statement lip next; so you should also have the opportunity to change your perfume based on your mood. It is a feeling that Atkin identifies. "I think the smell is so personal, why we came out with a range of smells," she says. "[Which one I wear] depends on how I feel that day or what city I am in. "

Ouais smells will be available on November 13th exclusively on theouai.com, and will trade for $ 56 each. If you want to get an early crack on the brand lately, you can sign up for the waiting list right now.