It is a no-brainer that the same attire will look different on different bodies. Online shopping is already an exercise at risk, but for larger-scale shoppers there is also a need for a good imagination. Clothes are usually photographed on sample size models, which measure far from people who make up the majority of the population. For the rest of us, it mentally means Photoshopping a dress depicted on a model on our own bodies. To be honest, the retailer PrettyLittleThings calls for an end to madness. The fast fashion scene has begun to model their clothes on both straight sizes and plus size models. It's right: Same dress, on two different body types.
Fans first understood PLT's new initiatives with the launch of Hailey Baldwin's vacation collaboration. Instead of just showing the clothes on Baldwin's supermodel frame, PLT also shoot each object in the collection with a plus size model. For some items, both models appear side by side.
For others, there are additional pictures for the plus size model. But the effect is the same: Plus size shoppers will be able to see how a garment looks like a body similar to its own.
Social media fans thanked PLT and invited other brands to follow their example. A fan tweeted, "I absolutely LOVE how @ OfficialPLT hailey holiday campaign has plus sizes for all outfits hailey bar." Others celebrate the brand's inclusion of more color models.
This really is an exciting and remarkable step from PLT, but as anyone who has tried to shop for plus clothes online knows that it's still a job to do. As a fan, it puts it on Twitter, "Why should this be a great thing and not the norm? Do not discriminate on any size, whether it's bigger or smaller."
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