On Monday, Reformation launched a collection of its best-selling denim in expanded sizes 14-24. The denimen was previously available only in sizes 0-12 (or waist size 23-31).
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The release comes after the reformation to expand in expanded bonding in March, a collaboration with the model Ali Tate Cutler that has sizes 0-22 and XS-3X. The other great news? The brand also shared the debut of a permanent expanded size collection in early 2019.
"We listen carefully to all the comments and feedback we receive, especially through social media," says Reformation CEO and founder Yael Aflalo Glamor. "While we received much praise for the first extended dimensioning collection, we also received many requests to make it more of a permanent collection and for more styles to be available in more comprehensive sizes."
In the same interview, Aflalo said that it was a logical decision to extend the dimensionalization of the brand since it is something that everyone has quite a lot, all the time, and we want as many women as possible – regardless of shape or size – to access durable fitting jeans. "
So, if you're a fan of Reformation jeans and have been waiting for more dimensioning options, you're lucky! And we are not waiting so hard for the permanent collection to finally meet stores and start online next year.
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