Salvatore Ferragamo our summer 2020


At the most stunning location in Florence, Salvatore Ferragamo celebrated the beginning of # PU96 as a backdrop of a runway show, the statue of Micheal Angelo, so clearly so incredible a backdrop could have been a bit overwhelming, but that was not the case for creative director Paul Andrew .

Traditional coat codes meet more youthful style steps in this collection, so that a light technical parka takes the place of a classic blazer, the five-pocket jean is stained and in leather, the trousers are full-legged and long-tailored jacket is made as utilitarian sportswear. Masculinity is communicated with a freedom that is no longer limited by inflexible sex norms.

Color, raw materials and innovative craft information and convey culture in Paul Andrews Ferragamo. A wide palette of earth tones and natural shades is illuminated with saturated moments of candy pink, light green and deep night, which Paul Andrew considered, the Ferragamo man has lived and loved, won and lost, and has wisdom and dimension that only comes with experience. His identity can celebrate on the podium, but it is not dependent on proving to exist. He is actually uninterested in being discovered – he has already found himself.