The new era of Bottega Veneta

Bottega Veneta The Italian high end luxury brand was founded in 1966 in Italy. Known for the production of craft clothing, the company developed a distinctive leather weave design, called intrecciato, which was used on the exterior of many of its products, and became generally associated with the Bottega Veneta brand. Intrecciato was the starting point for Bottega Veneta's development, and continues to be one of the most well-known brands. The brand dared to wear for women in February 2005 and its first man bank show in June 2006.

Jumping to the current Bottega Veneta named Daniel Lee as the new creative director of the brand. Daniel Lee, a graduate of the Central Saint Martin's College of Art and Design, the 32-year-old British designer has worked at Maison Margiela, Balenciaga and Donna Karan. Prior to joining Bottega Veneta, Lee was director of pre-assembly at CĂ©line. Lee's stated mission is to maintain the codes of craftsmanship, quality and sophistication – while giving them a new perspective and modernity.

The hope was super high and the wait was over to see the new era of Bottega Veneta led by Daniel Lee. We cannot deny that we were a little scared considering that some other designers are destroying a brand DNA and history when they take the helm of an existing brand, but with Daniel Lee he did just the right thing. The perfect dose and combination of the brand DNA and the new blood and fresh start.

Through the women's and men's collection, the designer respected the basic principles of Bottega Veneta, which is the identity and heritage. Respect the craft; The nobility of natural materials and the Italian heritage is a central element of Bottega Veneta and while employing a new creative manager, this aspect must be taken with extra care and consideration.

Look at the parts of the collection, there is no stiffness, the softness of the Bottega Venetas cabat bag is applied to a whole collection, we notice a clear harmony between men and women's clothes. Men's clothing toys with the concept Sprezzatura, an untrained, natural ease that also informs women's clothing. Both play with looser, louche proportions, mixing the casual with the formal, which evokes the reality of dressing today. Another important part of the Bottega Veneta collection is the accessories, and we see that the superlative leather work of Bottega Veneta's artisans is described by accessories. Celebrate and explore intrecciato, methods for knotting, weaving, braiding are applied to a number of new handbags – box fittings and high-handled totes. They also have, in footwear, streamlined variations of classic men's shoes.

We can safely say that what we have so far witnessed carries a lot of personality, singularity, identity. We look forward to the next fashion collection, as hype grows.