I am so happy to announce that I had an interview with Yahoo! Finance, and I can't wait for you to see it!
The subject was Confessions of a beauty site: The best and worst products for your skin.
You can watch the interview HERE. Trust me, you won't want to miss it!
In the video I offer skin care points, clarify some common misconceptions and talk about skin care products that you should and should not use.
But my interview just laughed at the surface!
I actually have more to discuss and expand because the beauty industry is not what you think it is.
I'm here to help you reveal the truth.
Without further ado, I expose the 12 best skin care companies to you!
1. You're crazy – use this product and you will look like a 16-year-old model!
Firstly, you are beautiful no matter what.
We all have unique features and properties that deserve to celebrate!
But over the years, marketing and ads have specifically targeted women and told us what we needed to change.
From body hair, to dark skin, to cellulite, society has decided that it is okay to tell the women how to see and threaten themselves.
Ads tell us that a product can "fix" us and make us younger and better looking.
If we do not agree, we will know that we do not fit in, we are weird, or we are flat out ugly.
Combined with young, thin, beautiful models used in advertising, and we remain and feel quite dirty.
Unfortunately, beauty products, skincare and makeup products cannot return the time to make you 16 years old again.
What comes deliver results and help you look younger is an effective skin care program for you skin type.
One of my personal mantras is prevention against treatment, which means stopping signs of aging before they even begin.
This is easier than trying to reverse the injury years after it happened.
My tip is to start integrating anti-aging products into your routine already in the 30's.
And all – even the twenties – can benefit from a good eye cream.
Trust me, you will thank me later!
2. You have to spend a lot of money to get good skin care products
So it's important to know what you're buying and whether it actually helps your skin's health!
One of the most common misconceptions in skin care is that you have to break the bank to get the results you want.
Not every product in your arsenal needs to be from an advanced luxury brand for it to be effective.
Actually, Pharmacy products can work just as well (or better).
Therefore, I want to offer you my favorite budgeting tips, so you spend your money where it matters!
Find a good drug cleanser, moisturizer and sunscreen, and distribute the rest of your agents to a higher concentrated product, such as a serum or eye cream.
These products will have strong ingredients for your desired results.
3. All preservatives are poor and durability is not important
Did you know that In fact, the FDA does not require skin care products to have a durability or expiration date?
It's a scary thought.
No one wants to put out an outgoing product on the skin that can potentially produce poor results.
Fortunately, most skin care products will have a picture like the one below, or a date printed "EXP. 3/19" directly on the label.
As part of the natural skincare movement we experience, many consumers advocate for minimal or no preservatives in cosmetic formulations.
But I'm here to tell you that preservatives have got a bad rap.
They are not the enemy.
They keep your favorite skin care products effective and fresh and prevent mold, bacteria and yeast from growing.
If you were to use all organic ingredients, it would only be about sustainability three months, and you have to cool it.
Plus, if you are really worried, there are natural conservation options available Leuconostoc (one of my favourites!).
Parabens also receive the same kind of skepticism.
Although I personally chose not to use parabens in my own skin care line, there are, for example, methyl paraben and propyl paraben on FDA is widely recognized as a safe list as long as they are less than 0.1% of the product constituents.
I think some of the most effective products out there contain a mixture of scientific and natural ingredients.
4. Our packaging is cleaned and cleaned before we fill it
This is so scary.
Since the start of my brand I have learned that most skin care packages come from China.
My estimate is probably about 90% … as super high!
After talking to most of the big laboratories like most skin care companies here in the US, I learned that the bottles are not cleaned or decontaminated!
It's like putting something on your face with dirty hands. Not good.
It simply goes directly to the consumer after adding to the product itself. Yuk!
Instruments, raw materials, containers and filling machines should not be cross-contaminated in a cosmetic laboratory.
Skin care and makeup packaging need not be sterile, but it needs disinfection.
Yes, I sterilize and clean all my bottles!
5. Other companies' ingredients suck
Posts like above and similar ads are designed to make you guilty of buying their product instead of the competition because the competition uses "toxic" ingredients.
Beauty badges use buzzwords like "non-toxic, ""clean, "And"sure"Appealing to its existing customer base and targeting new consumers.
But these conditions have absolutely no legal basis.
I consider content as this a form of spread fear.
All this plays into the all-natural skin care trend that is going on, which I explain a little.
My advice is to look for this type of content and to do your research when you are interested in buying a product.
Also, simply Google, the ingredients to find out if they are completely natural or harmful!
6. All you need is this miracle product
We may wish this was true, but it is simply not. (Our skin care costs would be almost nothing!)
Most brands have a product that stands out among the others and is a best seller, so marketing can be a "cure" and try to increase the hype.
One example is All-in-One Facial Set by Hanacure.
But a product cannot – and will not – save your skin.
As I mentioned in my first point, it takes a skin care schedule of quality formulas intended for your skin type to see results.
For the long-term look of your skin, you need to make an investment.
As I said above, you can use a combination of pharmacy and luxury skin care.
7th Organic is the only way to go
The popularity of "green" or organic products is on one all the time high, with consumers who want "natural" beauty solutions more than ever.
Again, everything goes back to marketing.
According to a study, consumer satisfaction is greatest when beauty brands help strengthen feelings of positive emotions by feeding the perception that consumers "care about themselves".
What better way to "take care of yourself" than by buying "wellness" products that present themselves as "safe" and "natural"?
But as I have mentioned, it takes a mixture of organic ingredients and scientific to really see results.
Chemicals – regardless of preservatives or acids – are not always the enemy.
Even water is a chemical!
So, although organic can be amazing, it's not the best in skin care.
There is no need to fear chemicals!
8. Celebrities, influences and models use our products
Skin care and makeup brands use celebrity labels on social media, signs, TVs, magazine advertisements and much more.
You will often see and hear how much celebrities Love uses a certain product and what good results it is given to them. (For example, Jennifer Aniston and Aveeno.)
The thing is celebrities are paid to say these things.
They serve as a paid sponsor in an ad.
Sure, Jennifer Aniston can use an Aveeno moisturizer at home because she really likes it, but trust me, this is not often the case.
The reason why celebrities look so good is that they can afford to!
They have their own team of aesthetists, dermatologists, cosmetologists and plastic surgeons.
Beauties, you should not expect celeb worthy results from a moisturizer, acne cream or cleansing, but that's what brands want you to think about.
They choose someone who will portray the image and demographics of consumers that they want to buy their products.
Or they simply want someone who can be super trendy and popular.
This can motivate consumers to buy the product as they want be as a celebrity spokesman.
For example, a consumer can buy an Aveeno moisturizer because they want to be as beautiful, charismatic and successful as Jennifer Aniston.
In this article I wrote about celebrities and beauty brands, I dive more into the psychological side of things and why celebrity names can be so successful.
Consumers will associate the good feelings they have about a celebrity spokesman and transfer it to the advertised product.
The official term for this is borrowed equity.
9. Our product is organic and natural
Brands can easily claim that their products are organic and natural when they are not.
This is because there are no FDA standards When it comes to using these terms, brands can get away with using them without repercussions.
It is therefore false claims and fraudulent marketing tactics is such a problem!
As I said in my interview, this really gets my boil on the skin because I like women who are on budget and do not know that they are buying something that has no benefits.
There are several reasons why brands flat out lying about ingredients – the main reason is sales / money.
My advice is to check the ingredients before you buy.
The first five ingredients make up about 20 percent of the formulation.
They are listed in quantity on the ingredient list – check the back of your bottle or box.
This is important!
Usually water is listed as a top ingredient.
Then look for other beneficial ingredients such as Vitamin C, antioxidants, retinol, and hyaluronic acid.
These are all ingredients that you can use to get long-term results.
10. No one else can get this proprietary ingredient in the universe
When a beauty brand claims they have a proprietary blend or proprietary ingredient in their products, it is usually just a mixture of some normal ingredients.
Trademarks may request the trade-status of a cosmetic ingredient, however according to the FDA, they are unlikely to provide the request.
So, why do trademarks use the "proprietary" requirement?
It can be a marketing tactic, protection against copycats, or increasing a product's perceived value.
However, it is important to remember that brands can – and do – reveal their ingredients without giving away the specific amounts used.
I also want to include a note on the term "fragrance".
Many customers have come to me and are wondering exactly what "scent" was as they saw it on an ingredient label – IIs it straight perfume?
The FDA says the term "fragrance" does not have to be more specific, although it may contain synthetic or allergenic substances.
This dirt hole exists because it was originally developed to protect a company's proprietary perfume mixture (such as Chanel No. 5).
11. This brand is run by doctors, dermatologists and women
I have learned so many things to sell my own skincare line on Amazon (and by Amazon, for that matter), that you can read much more about the hassle of buying Amazon here.
One of these things is that many skin care brands sold on Amazon claim that they are run by doctors, dermatologists or women.
This gives consumers confidence and support and convinces them to think the brand is effective and included.
In fact, the brands are usually run by a venture capitalist group that is good at Amazon and marketing strategy.
Unfortunately, they usually know nothing about skin care.
Again, this will do your own research.
Look at the brand's Amazon page or website.
If you can find any names, I recommend you look at LinkedIn or Google to confirm that they are who they say they are.
If the brand claims that it is "woman-owned" or "dermatologist-based" but does not mention anyone, proceed carefully.
12. Use a lot of product
Beauties, it's time to stop tearing moisturizer on your face.
It is a common misconception that more product = more results.
I often have this conversation with my customers.
The amount of product you will use on your face is actually much smaller than the industry shows in ads and graphics!
Use a pea size for your eye cream and a nickel size for your cleanser, moisturizer and sunscreen.
Don't worry – even with these seemingly small amounts, your products will still work.
My mantra is less is more.
And especially with advanced products, you can rest assured that small quantities will go a long way.
The best part?
This will help your budget in the long run because you don't have to replace your products so often.
It's really a bummer that skin care companies lie to us every day.
It's time to reveal the truth, and I hope I've got you a clarity.
If you have read my blog before, you know that I am great in education.
There is A TON to know about the beauty industry, and I want to share what I have learned from my experience.
My goal is to help you, the consumer, make informed choices before you buy skin care products.
For more insight on this topic, don't forget to look at my Yahoo! Finance Interview!
If you didn't get the chance to see it at the beginning of this article, you can find it again HERE.
Did you learn anything shocking from my Yahoo! Finance interview or this blog? What did you already know? I would love to read your thoughts in the comments!