Valentino goes to Tokyo – AMDMode


Valentino took his PreFall to Tokyo for this year. One of our favorite designers, Pierpaolo Piccioli, wanted to move the show from the traditional European background and palaces and push the boundaries of taking the brand into a concrete warehouse on a river where ships once relieved their cargo. It was a statement about how he adapted the house codes to the modern world with great focus.

Iconography of Maisonet – rufsen, the tip, grace, and then the flowers, the colors, the motifs – interpreted in a wabi sabi key. The volumes are cleaned, rubs are crushed, creases are incorrect. Black and red splashes on prints, the V logo marks allover.

Known characters are transposed and revisited. Change is the point of view: a quest for imperfect perfection. The code will be included, keeping the street as the horizon.