Why Drugstore Makeup Aisles Do not Have Foundation Ranges


This is an update by Allure Contributor Tynan Sinks. It examines the subject of inclusiveness in makeup and its impact on consumer availability at a direct mass level.

Living in a Post-Fenty Beauty World, you would think that every makeup brand has always charged the fee for inclusiveness, but it has not always been the case. Just a little over a year ago, the conversation about infinity went from a messy mouth to a cacophonous soda. The age-old excuse of darker shades that did not sell was not only debunked, it was completely angry. Everyone wants a makeup that matches their skin tone and now beauty brands were labeled or had to move on for those who did.

Now it should not be said that there were never brands that created products for all skin tones. Professional, prestigious brands like M.A.C. And makeup forever has always made shades for all skin tones. But that was the case, there was only one get and usually they were studio and pro-oriented lines. With so many brands available in department stores and drug stores, only a handful of them had opportunities for people with deeper skin tones.

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Over the past year, we have seen almost all beauty brands that make foundations and hideers distort to create new, deeper shades and fill in the typical gap between what usually eighteen light shades and maybe three deeper, for a full range of shades instead of a typical collection that differs positively towards the lighter end of the spectrum.

The shady consumer in me thinks this is just another way for companies to abolish fauxinclusivity, but by the end of the day all the uptake is beneficial, no matter what it required to get there.

Now that the drug store brands make a wide range of shades, why are they in many regions around the United States still not available in the stores? If you, like me, do not live in New York or L.A., you may notice that while all these new shades are promoted and celebrated, many of them actually do not do it to our drugstore. Why is it like that?

Drugstore beauty is crucial because, while some may not live near Sephora, Ulta or Riley Rose, drugists are much easier to come across in many parts of the country. Some of the best beauty products right now await you at the pharmacy, and you can combine a perfect routine for them, regardless of what looks like, with affordable, available products.

To get another perspective on why this is so important, I asked some of my favorite women of color in beauty about why this is important and what they would like the beauty salon for the future to look like.

Beauty Inviter and YouTuber from Texas, Ivy Kungu, said, "I'm glad this is talk about more because it's so important. I feel like the brands come out with shades – A. They often force dyes to pay more for the same product if shipping costs are involved, which almost denies the purpose of buying a drug store fund first and foremost; B. People may be unaware that the brand has its hue, which prevents the myth that people in color do not buy makeup and encourage this bad bike to continue. C. It's hard to buy face makeup online as it is, so the process is just more frustrating for us.

"It's getting better in a Post-Fenty Beauty World because some brands have seen the light and are really trying to show off their new basic shadow extensions (it would be nice if this expansion energy could be transported to other products but it's a story for another day), but that there is still a lot of work to be done. "